Introducing Corpreneur — The Hybrid Professional of the Future

Cor­pre­neur sounds like a strong and com­pelling term! It com­bines “cor­po­rate” and “entre­pre­neur,” which per­fect­ly cap­tures the hybrid nature of a cor­po­rate pro­fes­sion­al who is also build­ing their per­son­al brand as a strate­gic busi­ness tool. It sug­gests that the indi­vid­ual is both a cor­po­rate asset and an entre­pre­neur­ial force, blend­ing the struc­ture of cor­po­rate roles with the inde­pen­dence and inno­va­tion of entre­pre­neur­ship.

Here’s how the term Cor­pre­neur can be used in your mes­sag­ing:

Definition:

A Cor­pre­neur is a cor­po­rate pro­fes­sion­al who active­ly devel­ops and man­ages their per­son­al brand with the strate­gic intent of ben­e­fit­ing both them­selves and their orga­ni­za­tion. By align­ing their indi­vid­ual goals with cor­po­rate objec­tives, Cor­pre­neurs become influ­en­tial brand ambas­sadors, fos­ter­ing growth and build­ing rela­tion­ships that ben­e­fit their careers and their employ­ers.

Messaging for Target Audience: