Based on your extensive experience, here’s a positioning statement that leverages your unique background to highlight your strengths as a Digital Thought Leader. This will help convey your value and authority in the field, especially for LinkedIn and your website:
Positioning Statement for Digital Thought Leadership
John Deacon
Strategic Sensemaker | Architect of Digital Growth & Transformation | Brand Alignment Specialist
Summary
With a career that spans over two decades in digital transformation, strategic brand development, and high-level digital innovation, I guide professionals and businesses to thrive in the digital-first economy. As the creator of the Core Alignment Model (CAM)—a transformative framework integrating real-time sensemaking, orientation, and action—I enable others to develop cohesive, impactful digital presences that resonate deeply with their target audiences.
As Head of Product & Business Development at ProfitWorx and the driving force behind PageMatix, I specialize in empowering professionals to transition their expertise into powerful digital assets. My focus is to help them craft authentic, differentiated personal brands, using tools that enhance market positioning, visibility, and influence.
Core Competencies
- Digital Business Transformation: Extensive expertise in adapting traditional business models to digital-first frameworks, enabling scalable brand and growth strategies.
- Advanced Brand Strategy & Communication: Proven track record in leveraging language modeling, SEO, and semantic search strategies to position brands as distinct and authoritative.
- Strategic Thought Leadership & Alignment: Creator of the CAM framework, which equips professionals to align mission, vision, strategy, and tactics in a way that fosters long-term growth and adaptive learning.
Key Achievements & Initiatives
- CAM Framework: Established the Core Alignment Model as a foundational approach for adaptive digital transformation, used to help brands create meaningful, cohesive content that reflects their unique identity and goals.
- PageMatix: Spearheading the development of a platform that enables professionals to build, manage, and scale their personal brands—empowering them to navigate the shift from corporate roles to independent digital thought leadership.
- Branding Expertise: Recognized for leading successful branding initiatives across multiple industries, including high-impact roles in instrumentation design, eCommerce SEO, direct response marketing, and sales automation.
Vision as a Digital Thought Leader
I envision a digital landscape where professionals across industries can harness their experience and knowledge to create purposeful, influential brands that thrive in an interconnected world. My mission is to guide this transition by providing the tools, strategies, and insights needed to build lasting digital-first careers and businesses that stand out in an ever-evolving market.
Next Steps
With a focus on creating value through alignment and adaptability, I am committed to sharing my insights, frameworks, and experiences through consulting, thought leadership content, and digital platforms. My goal is to support the next wave of digital leaders in crafting impactful brands that reflect their unique strengths and vision for the future.
This positioning can serve as the basis for your LinkedIn summary, personal website, and blog bio. Let me know if you’d like to develop specific content themes or engagement tactics around this to strengthen your digital presence!
