Positioning Statement

Based on your exten­sive expe­ri­ence, here’s a posi­tion­ing state­ment that lever­ages your unique back­ground to high­light your strengths as a Dig­i­tal Thought Leader. This will help con­vey your val­ue and author­i­ty in the field, espe­cial­ly for LinkedIn and your web­site:

Posi­tion­ing State­ment for Dig­i­tal Thought Lead­er­ship

John Dea­con
Strate­gic Sense­mak­er | Archi­tect of Dig­i­tal Growth & Trans­for­ma­tion | Brand Align­ment Spe­cial­ist

Sum­ma­ry
With a career that spans over two decades in dig­i­tal trans­for­ma­tion, strate­gic brand devel­op­ment, and high-lev­el dig­i­tal inno­va­tion, I guide pro­fes­sion­als and busi­ness­es to thrive in the dig­i­tal-first econ­o­my. As the cre­ator of the Core Align­ment Mod­el (CAM)—a trans­for­ma­tive frame­work inte­grat­ing real-time sense­mak­ing, ori­en­ta­tion, and action—I enable oth­ers to devel­op cohe­sive, impact­ful dig­i­tal pres­ences that res­onate deeply with their tar­get audi­ences.

As Head of Prod­uct & Busi­ness Devel­op­ment at Prof­it­Worx and the dri­ving force behind Page­Matix, I spe­cial­ize in empow­er­ing pro­fes­sion­als to tran­si­tion their exper­tise into pow­er­ful dig­i­tal assets. My focus is to help them craft authen­tic, dif­fer­en­ti­at­ed per­son­al brands, using tools that enhance mar­ket posi­tion­ing, vis­i­bil­i­ty, and influ­ence.

Core Com­pe­ten­cies

• Dig­i­tal Busi­ness Trans­for­ma­tion: Exten­sive exper­tise in adapt­ing tra­di­tion­al busi­ness mod­els to dig­i­tal-first frame­works, enabling scal­able brand and growth strate­gies.
• Advanced Brand Strat­e­gy & Com­mu­ni­ca­tion: Proven track record in lever­ag­ing lan­guage mod­el­ing, SEO, and seman­tic search strate­gies to posi­tion brands as dis­tinct and author­i­ta­tive.
• Strate­gic Thought Lead­er­ship & Align­ment: Cre­ator of the CAM frame­work, which equips pro­fes­sion­als to align mis­sion, vision, strat­e­gy, and tac­tics in a way that fos­ters long-term growth and adap­tive learn­ing.

Key Achieve­ments & Ini­tia­tives

• CAM Frame­work: Estab­lished the Core Align­ment Mod­el as a foun­da­tion­al approach for adap­tive dig­i­tal trans­for­ma­tion, used to help brands cre­ate mean­ing­ful, cohe­sive con­tent that reflects their unique iden­ti­ty and goals.
• Page­Matix: Spear­head­ing the devel­op­ment of a plat­form that enables pro­fes­sion­als to build, man­age, and scale their per­son­al brands—empowering them to nav­i­gate the shift from cor­po­rate roles to inde­pen­dent dig­i­tal thought lead­er­ship.
• Brand­ing Exper­tise: Rec­og­nized for lead­ing suc­cess­ful brand­ing ini­tia­tives across mul­ti­ple indus­tries, includ­ing high-impact roles in instru­men­ta­tion design, eCom­merce SEO, direct response mar­ket­ing, and sales automa­tion.

Vision as a Dig­i­tal Thought Leader
I envi­sion a dig­i­tal land­scape where pro­fes­sion­als across indus­tries can har­ness their expe­ri­ence and knowl­edge to cre­ate pur­pose­ful, influ­en­tial brands that thrive in an inter­con­nect­ed world. My mis­sion is to guide this tran­si­tion by pro­vid­ing the tools, strate­gies, and insights need­ed to build last­ing dig­i­tal-first careers and busi­ness­es that stand out in an ever-evolv­ing mar­ket.

Next Steps
With a focus on cre­at­ing val­ue through align­ment and adapt­abil­i­ty, I am com­mit­ted to shar­ing my insights, frame­works, and expe­ri­ences through con­sult­ing, thought lead­er­ship con­tent, and dig­i­tal plat­forms. My goal is to sup­port the next wave of dig­i­tal lead­ers in craft­ing impact­ful brands that reflect their unique strengths and vision for the future.

This posi­tion­ing can serve as the basis for your LinkedIn sum­ma­ry, per­son­al web­site, and blog bio. Let me know if you’d like to devel­op spe­cif­ic con­tent themes or engage­ment tac­tics around this to strength­en your dig­i­tal pres­ence!