Based on Dov Gordon't approach in the knowledge attached. Suggest a content and email list building strategy to start sharing more core value proposition solving specific industry problems.
Dov Gordon’s approach to content and email list building emphasizes creating clarity around specific customer problems and desired results, aligning your content and offers with those core pain points. Here’s a content and email list-building strategy, tailored to position you as a Digital Thought Leader while effectively addressing key industry issues:
1. Define Core Customer Problems and Desired Outcomes
- Identify Key Problems: Focus on specific issues that your target audience faces, such as uncertainty in personal branding or lack of strategic direction for digital-first transitions. Use insights from your Core Alignment Model (CAM) to ensure these problems reflect real, pressing needs in your industry.
- Map Desired Outcomes: Align your messaging with outcomes your audience seeks, such as stronger brand presence or independent digital success. Your content should demonstrate how you guide clients toward these results.
2. Create an Attention-Grabbing Lead Magnet (Hand-Raising Free Offer, HRFO)
- Develop a free resource that promises to solve part of the core problem, like a short guide or checklist titled “Building a Brand for Digital Independence” or “10 Steps to Transition Your Skills into a Digital Business.” Make sure the title and content resonate with specific needs, encouraging your audience to “raise their hand” by signing up.
- Examples of HRFOs:
- Ebook: “From Corporate to Digital: The Blueprint for Independent Success”
- Checklist: “Essentials for a Standout Digital Brand”
- Free Webinar: “How to Build a Personal Brand in the Digital-First World”
3. Email Nurture Sequence: Build Trust by Understanding
Gordon’s approach highlights the importance of understanding customer pain points deeply and guiding them through psychological buying stages【10†source】. Design an email sequence that:
- Builds Trust: Start with introductory content on digital transformation principles and the CAM framework to help readers see you as an insightful guide.
- Demonstrates Understanding: Share stories of industry pain points you’ve helped solve, showing empathy and depth.
- Provides Value and Call-to-Action: Each email should address a specific challenge and offer insights or tools, ending with an actionable step (e.g., book a strategy call, download a resource).
4. Content Strategy: Thought Leadership Series
- Weekly Blog Posts or LinkedIn Articles: Create a series of blog posts addressing frequent industry issues and misconceptions. Gordon advocates for solving specific problems while emphasizing clarity—so tailor posts to topics like “Overcoming Roadblocks to Brand Clarity” or “Navigating Digital Transformation for Personal Brands.”
- Social Proof and Case Studies: Feature real or anonymized client success stories, particularly those who’ve used the CAM framework. Highlight measurable outcomes (e.g., brand visibility growth, lead generation improvement) to increase credibility and interest.
- Video Content and Webinars: To provide immediate value and engagement, consider periodic webinars or short video tips addressing core industry challenges (like adapting to digital platforms). Make each session align with a specific step in Gordon's five levels, gradually guiding prospects closer to your paid solutions【10†source】.
5. Engagement and Community Building
- Open Dialogue with Subscribers: Gordon’s approach encourages a two-way conversation. Regularly ask your subscribers for feedback, using polls or brief surveys to learn about their evolving challenges.
- LinkedIn Community Group: Create a LinkedIn group centered around digital brand-building and CAM, offering weekly Q&A sessions, discussions, and exclusive insights. Position the group as a supportive community that also primes members for future premium offerings.
This strategy combines Dov Gordon’s proven structure of identifying specific customer needs and nurturing a relationship built on clarity and perceived alignment. It will help you consistently engage potential clients while strengthening your authority as a Digital Thought Leader.
