McLuhan's media ecology tetrad reveals what AI enhances in writing, what it sidelines, and where it breaks. Nine rules to keep speed without losing human voice.
LLM Copywriting: Speed vs Structured Reasoning
LLMs make copy faster but can erode structured thinking. Learn to use AI while keeping reasoning intact for messages that land with real humans.
Why Tactic-Heavy Copy Fails: Cognitive Design Fixes
Copy that relies on tricks breaks trust. Cognitive design guides readers to conclusions that feel like their own through empathy, micro-bridges, and narrative anchoring.