McLuhan's media ecology tetrad reveals what AI enhances in writing, what it sidelines, and where it breaks. Nine rules to keep speed without losing human voice.
Copywriting Mastery: Transfer Perception, Not Just Information
Learn how copywriting mastery works through perception transfer, not tactics. Build cognitive pathways that make conclusions feel inevitable and self-discovered.
Feedback Loops in Copywriting: Avoiding AI Sameness
LLMs boost emotional engagement but speed slides into sameness. Feedback loops with real readers keep AI copywriting aligned to human insight and authentic resonance.
Why Tactic-Heavy Copy Fails: Cognitive Design Fixes
Copy that relies on tricks breaks trust. Cognitive design guides readers to conclusions that feel like their own through empathy, micro-bridges, and narrative anchoring.