Every successful business strategy is driven through the execution of efficient and effective digital tactics. They are actions that use up energy (time and money). Tactics enable an intended result to appear according to plan. When digital tactics work well then you know that an effective strategy is being used.
Performing an action in the external world is part of a tactical execution which strengthens a strategic objective which is an effect planned for the action. Tactics help you put the framework (form) of a digital presence in place as a conduit for repeated use but with an aim at efficiency and effectiveness i.e. built cost effectively and working at it's optimal intended purpose.
Tactics are: Doing Things Intentionally!
Digital tactics will help solidify an image and enable the effects intended for a specific audience to consume. A primary question for tactical discovery is deciing on the actions that enables the strategic objectives to be reached and measured.
The usefulness of digital tactics are measured in terms of time and money and translates to the total energy at the disposal in order to crystalize or mechanize the vision, however you see its final cause. However, the sum of all digital tactics cannot be the value portion of a “gainful venture”, at best it can channel the value brought through it and for which a specific result is intended.
Tactics are time sensitive, burns energy and expire into a result, whether positive or negative. A digital tactic is specifically seen as an intentional action taken towards a strategic objective that terminates in a specific result aimed at completing a vision in mind.