We've mistaken naming for knowing. Media gives us labels, but direct experience gives us texture and wisdom. A clear path to use models without losing reality.
Human Machine Interface Design: Build Thresholds, Not Walls
Stop treating the human machine interface as a barrier. Use metacognition and intuitive interface design to create thresholds that cut decision steps with practical protocols.
Stop Overexplaining Your Process in Consulting Proposals
If your consulting proposals read like assembly manuals, you're giving away leverage. Learn to present the interface, not the wiring, and protect your advantage.
Deep Work Without Resets: Protect Your Mental Scaffold
Deep work isn't just focus-it's a fragile mental scaffold. Learn how to protect cognitive momentum and recover fast when distractions collapse your structure.
Media Ecology Tetrad: When AI Writing Speed Breaks Voice
McLuhan's media ecology tetrad reveals what AI enhances in writing, what it sidelines, and where it breaks. Nine rules to keep speed without losing human voice.
Content Marketing Strategy: Build Assets That Compound
Content marketing has grown to $413.3B because owned content compounds while ads fade. Learn distribution strategy and practical steps to build content assets.
How to Make Data Ghosts Serve Story Not Steal Agency
Data ghosts can drive powerful character transformation or flatten agency entirely. Learn how to use old posts, AI reconstructions, and digital artifacts to build honest arcs.
Copywriting Mastery: Transfer Perception, Not Just Information
Learn how copywriting mastery works through perception transfer, not tactics. Build cognitive pathways that make conclusions feel inevitable and self-discovered.
Feedback Loops in Copywriting: Avoiding AI Sameness
LLMs boost emotional engagement but speed slides into sameness. Feedback loops with real readers keep AI copywriting aligned to human insight and authentic resonance.
LLM Copywriting: Speed vs Structured Reasoning
LLMs make copy faster but can erode structured thinking. Learn to use AI while keeping reasoning intact for messages that land with real humans.