“In regard to propaganda the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies—the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man’s almost infinite appetite for distractions.”
To state it simply: Marshall McLuhan's work describes best that a ‘medium' whether technological or psychological, amplifies the intentional or attentional awareness and in both cases creates and maintains a space of perception in the conscious and unconscious mind of the observer – the medium is the message and the content but a figure with invisible ground.
“This is merely to say that the personal and social consequences of any medium — that is, of any extension of ourselves — result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.” ~ McLuhan
The effect most disturbing is the loss of visual and perceptual space in the mind and the surrender of this capacity to external technology – in effect being the physical extension of sense perception and literally boxing up point of view we call screens. The ability of the individual to think out of the box becomes hampered.
The most shocking fact about the effects of digital technology decades after McLuhans appearance is the speed and depth of media communications control. We are now moving into an ero where the human capacity for thinking will be augmented with structural choices – limited by the box.
The human soul is in a fight for survival as environment shifts from nature further boxed within the environment of technology. Literally encased from the word up and to the point where the world of ideas are hard to sense and retrieve. Where goals have become meaningless and the vision wiped out.
The agenda of humanity has been to store memory and to remember through information retrieval – this is the reality of this day 2017. Google, the memory retrieval giant of information organization quite delicately putting the critical mind to work, or to play.
Digital media can wipe out your mental capacity, this is true – it can also boost it to new levels of configuration and role creation – it depends how you choose to use it. You can create intentional value for attentional gain or be absorbed by the mass hypnosis and trance of media consumption.
The documentary shows the history behind Joey Skaggs 50 year history of pulling pranks on the media. Recorded during the 2016 Atlanta Film Festival.
“It's a fool who thinks he can't be fooled ~ Joey Skaggs
Interviewer / Camera / Edit
Twitter – https://twitter.com/RichGedney
“Art of the Prank not only raises awareness of Joey Skaggs and his unique style of art, but will, hopefully, cause its viewers to expect, want, and demand higher standards from the news media.”
“Art of the Prank, by collecting the media hoaxes of Joey Skaggs and showing them to us one at a time, reveals, again and again, how desperate media outlets are for stories, how fallible their reporting can be. This isn’t a matter of objectivity vs. subjectivity in the news. It’s a matter of trust. Can we trust anything that’s being reported to us? Art of the Prank is a reminder that we should be cautious of the media. Just because they’re “professionals” and “news authorities” doesn’t mean they live up to professional or journalistic ideals. That, even if they mean well, they aren’t infallible. If they aren’t fact checking a guy who said he’s created a wonder-drug that cures all human ills…what are they fact checking?”
Official teaser trailer for Art of the Prank, the award winning feature documentary by Andrea Marini about the life of the legendary prankster Joey Skaggs and his…
Source Link: https://vimeo.com/126947782?ref=fb-share&1
“Three days after the presidential election, an astute law professor tweeted a picture of three paragraphs, very slightly condensed, from Richard Rorty’s “Achieving Our Country,” published in 1998. It was retweeted thousands of times, generating a run on the book — its ranking soared on Amazon and by day’s end it was no longer available. (Harvard University Press is reprinting the book for the first time since 2010, a spokeswoman for the publisher said.)
It’s worth rereading those tweeted paragraphs:
Understanding the effects of media on individuals and society requires that we examine the messages being sent, the medium transmitting them, the owners of the media, and the audience members themselves. The effects can be cognitive, attitudinal, behavioral, and psychological.
Media effects can also be examined in terms of a number of theoretical approaches, including functional analysis, agenda setting, uses and gratifications, social learning, symbolic interactionism, spiral of silence, media logic, and cultivation analysis.