Billions of people dependent on platforms embedded into the environments that shape their lives. Platforms provide ease and comfort and in doing so capture the attention of its user. Energy gets directed toward it's goals and purpose infused in its purpose of being. Electricity, a substance of being.
- We can describe data as one of the remarkable new materials of the 21st century – as important to our future as water.
- Data are measurements of other things: physical phenomena (such as weather patterns) or virtual phenomena (such as telecommunications packets). Every time we search for an online movie, view a video on our mobile device, tweet a comment about a news article, upload a photo to Instagram or are directed to a new location in Pokemon Go, we are producing and responding to data.
- Discoverability, the ability to find what we want through harnessing our data traces, has redefined distribution. Similarly, it is through data analytics that personalized advertisements appear adjacent to or are embedded in our online experiences.
The art of digital communication requires an intentional and conscious interface with digital as a medium, and having calculated the bio-cost of digitizing one reality into another and having maximized the time, energy and value of such an interaction and it's effectual involvement.
The digital interface is both an internal and external device we use for the expansion of time and energy in a sphere of reality that possesses the power and the force to alter your reality for the rest of your earthly experience – it is ‘that' critical.