Bates’ (1994) proposition – “believability will not arise from copying reality,” (p. 125) and suggest that recent research discoveries (such as those documented in Reeves and Nass, 1996) point toward a different fundamental orientation in our interactions with computerized systems, given the additional cognitive processing required to maintain awareness of the mediated and created nature of the interaction embodied in 10 qualities. Namely: These ten key qualities are: identity, backstory, appearance, content of speech, manner of speaking, manner of gesturing, emotional dynamics, social interaction patterns, role, and role dynamics.

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