This book is a great resource for inspiring business savvy – entrepreneurial business intelligence from a practitioner in the trenches. There is no mistaking the fact that every great business is build on it's core values formed by people, both internally and the customers who are people supporting your vision for success.
We can't pretend that business is about owning your time, owning your energy or making money – it's about creating value that is uniquely yours and not existing in the current market place. From great value creation or innovation comes the downstream benefits of “being in business”.
Everything I needed to know about business is a valuable insight into the principles involved in creating value that grows.