It's amazing to see how the content creation industry has made a full circle. Almost as dramatic as the SEO crisis of a few years ago with the algorithm pressure to improve the quality of the content being created by independent digital creators.

Google might have different ways to determine the fake'ness or rather, the truthfulness of information. Their vision as the leader in the worlds information is solidified with the proper use of automation to qualify information.

Facebook is so close in personalization that to deny users the entertainment value of the ridiculous stories found on it's servers might be a blow to their user-base. What I do know from experience is that it isn't cost effective to allow all that junk in the system, which Google rejects automatically.

To ask FB users to work around cleaning up fake news is almost as scaring some SEO's back in 2012 sending them into a link cleanup frenzy – it was so bad that the very outsourced staff paid to create billions of links and spam on the net were paid again to clean it up.

“In a news release outlining how Facebook's new reporting and flagging process will work, Mosseri said the company will rely on its users to report a story as potentially bogus, “along with other signals.” The story would then be sent to fact-checkers.”

All that link cleanup intelligently and expertly funded by the average user of tactical SEO services with no inkling about them creation and application of smart strategy. Whether FB users will help flag fake news, expending energy just for the privilege of using the FB service will become clear.

“Today, Facebook says it has “found that a lot of fake news is financially motivated” — and that it's taking steps to remove some of that incentive.”

Financially motivated is an understatement. Fake and sensational might grab the attention of the gullible and we are aware that traffic and users drive advertising demand and supply. Fake news earns creators large revenues, but it's a hamster wheel. Information cleanup is a priority for the 21st century.